We work hard to find the best way to get your products to the consumer, whether that be through wholesalers, distributors, or retailers. We are involved with all levels of sales, through ad campaigns and promotions, which adds value to your business. We will attend sales meetings with your team to get them acquainted with these products and we will call on your retail accounts directly to show the items, promotions, and the value of having these products in their stores, for their customers.
We have a “far-sighted” approach to representing product lines. Persistence is the key. It can take 2–3 years to establish a strong product presence. Even though many buyers do not try a product the first, second, or even third time they see it, we know by not giving up, we usually succeed.
You can count on the fact your product isn’t a number in a catalogue, but is an item that will be presented, repeatedly if necessary, because we feel it is best for you, the retailer, and the consumer.
A great example of this is our largest manufacturer, Old Trapper Smoked Products. When we first started representing them as a brokerage company in 2003, it was not well known and therefore we had resistance getting it to the market in our area. After meeting this resistance for an extended time, we decided to re-start our own distributing company — Craft Distributing. We believed in Old Trapper, and that the consumer would love it. Within a short time we were successful in making Old Trapper a cornerstone of our distributing company, selling $200,000 and now almost $1,000,000 a year. We now have a DSD network that covers multiple large retail chains in many states.
We have helped our DSD customers grow their businesses by adding our items to their product mix. Many of these distributors are million dollar customers for us and our manufacturers.
There are many large Brokers out there. We may be small, but we are proud of the fact that we have millions of dollars of sales from the ‘crumbs’ of the “Big Boys.” The big brokerage houses cannot cover it all. A lot of sales can be gained by adding CNC Connection, Inc. as your personal representatives.
